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September 29, 2010

Nordic Naturals® Exclusive Commitment to Fish Oil in Triglyceride Form Gains
New Scientific Backing – Science Now Validates up to 70% Higher Absorption
of Fish Oil in Triglyceride Form over Ethyl Ester Form

Watsonville, CA (September 29, 2010) Omega-3 pioneer and industry leader Nordic Naturals announced today that its commitment to producing only the natural triglyceride form of fish oil has been reconfirmed and heightened this week by new scientific research in this field. Dr Jorn Dyerberg and Danish co-workers demonstrated that the bioavailability of omega-3s in the re-esterified triglyceride form was 70 percent higher than omega-3s in the ethyl ester form, according to new findings published in the journal Prostaglandins, Leukotrienes and Essential Fatty Acids.

From its inception in 1995, Nordic Naturals has offered its concentrated fish oil exclusively in this form, citing that the re-esterified triglyceride form ensured optimal absorption and utilization, thus improving efficacy.

According to CEO Joar Opheim, "It is great to see science proving what we at Nordic Naturals have always believed. Our understanding of the body's utilization of ingested omega-3s has always supported our commitment to re-esterified triglycerides as the best form for our concentrated fish oils. Thanks to Dr Dyerberg's findings we have the science to support the superiority of the triglyceride form."

In fish, the omega-3 fatty acids, EPA and DHA, occur naturally in triglyceride form. To make a quality fish oil concentrate, the individual fatty acids must first be removed from the glycerol backbone. To stabilize these delicate fatty acids, they are bound to an ethyl alcohol molecule before they undergo molecular distillation to both purify and to increase the amounts of EPA and DHA. Once the desired concentration is achieved, a manufacturer chooses from two distinctly different options. The first is to reattach the fatty acids to the glycerol backbone in a process known as "re-esterification" to recreate the natural triglyceride structure. The second, far less costly option is to leave the fish oil as an ethyl ester, a "new to nature" form of fatty acid.

"In an effort to always invest in a superior product that produces a superior result, Nordic Naturals continues to research, educate, and lead by example, influencing the standards of quality in the omega-3 marketplace," adds Joar. "This is how we will fulfill our mission of correcting the omega-3 deficiency that exists in the world today."

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities with 14 published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. For information, call 800.662.2544 or visit


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