Watsonville, CA (June 29, 2016) Nordic Naturals announces its 2016 back-to-school promotion—“Buy a Bottle. Help Us Build a Playground!”—to benefit Carter’s Kids, a non-profit organization founded by TV personality Carter Oosterhouse. Carter’s Kids promotes fitness by building playgrounds in areas in need throughout the USA. From July 1 through September 30, when consumers purchase Nordic Naturals children’s products, a portion of their purchase will go toward the exciting work of Carter’s Kids. A total contribution of $75,000 is targeted in order to fund a new playground at Webster Elementary School in Long Beach, CA.

“Just 60 minutes of play daily has been shown to provide a variety of health benefits, and yet children often don’t achieve that,” Oosterhouse said. “Too much screen time, shorter school recesses, overly structured schedules, and a lack of safe spaces to play all contribute to inadequate play and recreation.”

In response, Nordic Naturals is taking action with their “Buy a Bottle. Help Us Build a Playground!” campaign to elevate awareness and raise funds for Carter’s Kids.

“We’re very excited about this initiative,” Oosterhouse said. “Thanks to Nordic Naturals and their customers, a whole community of children will experience the power of play.”

Joar Opheim, Founder and CEO of Nordic Naturals, noted, “Nordic Naturals and Carter’s Kids share a commitment to the health and well-being of children. We are very excited that by all of us working together, the kids at Webster Elementary will have a brand new playground to use.”

Carter's Kids is a non-profit organization founded by television personality Carter Oosterhouse. Along with his wife, actress Amy Smart, Carter is committed to promoting fitness and self-esteem for America’s youth by building and developing community parks and playgrounds in neighborhoods in need across the country. Kids have the opportunity to take an active part in the building, which also helps create a sense of community by using, sharing, and caring for these public spaces.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Based in Watsonville, CA, the company also offers complementary, foundational nutrients essential to health. Their portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned, Nordic Naturals works passionately to see generations of healthier, happier people around the world. Further information is available at nordicnaturals.com.

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