Born in Norway

Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Values-Driven & Research-Based Innovation

Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.

Nordic Naturals incorporates ethical and socially responsible practices with regards to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the insufficiency of omega-3s in diets worldwide.

In line with these core values, our dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognised by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen, without solicitation, by independent research institutions and universities—such as Harvard University, Columbia University, National Institute of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center—with 19 published scientific studies and more than 30 currently underway. Distributing to over 40 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavours, concentrations, and delivery forms.

Nordic Naturals’ continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.