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Strategic Qualities
Exclusivity - patents, freshness, purity
Professionalism - employees, promos
Knowledge - overall Essential Fatty Acid knowledge
Customer Service - best in class
Point of Purchase - best POP in stores
Emotional Selling - partnership NN/stores
Positive Messaging
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| "Just wanted to thank you for creating an outstanding product. For some reason I seem to benefit tremendously from essential fatty acids but until now couldn't find a supplement that didn't give me headaches. It must be the freshness and purity of your products because they are the first ones that don't give me a headache and I feel fantastic." –Steve |
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